Joe Robertson — Brand & Marketing Leader | Wichita, Kansas
◆ Wichita, Kansas

Joe
Robertson

Brand & Marketing Leader · Creative Director · Storyteller

For 30 years I’ve helped Kansas companies tell stories worth remembering — from Koch to All Things Barbecue to Conco Construction. My job is simple: make the best-built companies as well-known as they are well-built.

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30+
Years in brand & creative leadership
11 yrs
Creative Director at Koch Creative Group
4
Wichita brands led — Koch, ATBBQ, LANGE, Conco
BFA
Graphic Design, Wichita State University
The Story

A designer at heart.
A brand builder by trade.

I started where every good brand starts — with craft. I earned a BFA in Graphic Design from Wichita State University and spent the next three decades turning that craft into something bigger: brands people trust.

For eleven years I was Creative Director at Koch Creative Group, the in-house agency for one of the largest private companies in America — leading teams, building campaigns, and learning how great brands actually get made. From there I ran marketing for All Things Barbecue, a Wichita brand with a national audience, and managed the brand for the LANGE family of companies across real estate and modular construction.

Today I lead marketing for Conco Construction — the team behind some of Wichita’s most recognizable landmarks. I’m a brand evangelist who still thinks like a designer: I put myself in the customer’s shoes, find the human story, and make it impossible to ignore.

How a colleague put it

“A true brand evangelist who puts himself directly in the customer’s shoes — energy, empathy, and execution.”

JR
Joe Robertson — Brand & Marketing Leader, Wichita
What I Do

Three decades of brand, distilled.

Advertising, marketing, and branding — the specialties on my résumé and the work I love. Here’s where I’m at my best.

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Brand Strategy & Positioning

Finding the true, human story inside a company — and the words, look, and feel that make it unmistakable in a crowded market.

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Creative Direction

Leading designers, writers, and video teams to turn strategy into work that gets noticed. Eleven years doing it at Koch’s in-house agency.

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Marketing & Communications

Campaigns, content, and the day-to-day storytelling that builds reputation over time — from job-site to social feed to the evening news.

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Storytelling & Video

Every brand has a story worth telling. I find it, shape it, and put it on camera — see the reel for a sense of the range.

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Employer & Culture Brand

The hardest brand to build is the one that recruits and retains. I help companies become places people are proud to work.

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Team Leadership

I’ve built and led creative teams for 30 years. The work is only as good as the people — so I invest in them first.

The Proof

A career spent making Wichita’s companies famous.

Four respected brands. One throughline: take great work that nobody’s talking about, and make people talk about it.

2026 — Present

Marketing Manager · Conco Construction

Leading marketing for one of Wichita’s largest commercial contractors — the builder behind landmarks like the Wichita Foundation Amphitheater at Exploration Place, the Sedgwick County Zoo’s Asian Big Cat Trek, and the Botanica Carousel Pavilion. Telling the story of a 50-year company that builds to last.

2022 — 2025

Brand Manager · LANGE Companies / Lange Real Estate

Owned brand perception and electronic media across the LANGE family of companies — real estate, modular construction, and ventures like ModuAll’s Quick-Service Restaurant concept. Brand strategy across a portfolio, not just a product.

2020 — 2022

Director of Marketing · All Things Barbecue (ATBBQ)

Directed marketing for a Wichita retail and media brand with a national following — where great content, commerce, and community come together around a very specific passion.

2008 — 2019

Creative Director · Koch Creative Group

Eleven years leading creative for the in-house agency of one of America’s largest private companies. Built teams, ran the room, and shipped brand and campaign work at enterprise scale.

1989 — 1993

BFA, Graphic Design · Wichita State University

Where the craft began. A designer’s foundation that still shapes how I think about every brand I touch.

Off the Clock

The long game,
on gravel.

When I’m not building brands, I’m on a gravel bike — out on the dirt roads and Flint Hills routes that make Kansas one of the best gravel-riding states in the country. No crowds, no shortcuts, just miles.

It’s the same thing I believe about brand work: the reps you put in when nobody’s watching are the ones that compound. Show up, keep pedaling, and the distance takes care of itself.

Reputation is built the way you finish a long gravel ride — one unglamorous mile at a time.
The Mission
Make the best-built companies
as well-known as they are well-built.

Wichita is full of companies doing world-class work in quiet. My job — and my passion — is to make sure the rest of the world finds out.

Connect

Let’s tell a better story.

Brand, marketing, creative direction, or just a good conversation about the work — I’m easy to find.